Amazon Prime is more than free shipping.
Most millennials think Amazon Prime’s only perk is free two-day shipping, making them less likely to pay for the service. In a series of targeted digital videos, we showed them how Prime offers more than they think—from groceries, to movies, to music, to two-hour delivery—making it a one-stop shop that simplifies their lives. During the project, we also helped Amazon write the new Prime brand voice.
Role: Creative Director