We gave the famous Energizer Bunny a new look and put him back in the spotlight.
Facing a decline in battery usage and struggling to stand out from the competition, Energizer needed a comeback. We started with a complete brand relaunch, which included modernizing their beloved icon, the Energizer Bunny. Then we introduced the new and improved Bunny in places where he’d never appeared before, like Snapchat, the Apple App Store, and pre-roll video on Hulu and YouTube. Since the relaunch, Energizer has reclaimed their title as the world’s #1 battery maker.
Role: Concept, Creative Director