The top name in real estate needed to attract a new generation of homebuyers and agents.
So we remade the brand from the ground up. The resulting work spans 100 countries and over 100,000 agents. The idea integrates across every touchpoint, from broadcast and social, to office locations and collateral, to the most recognized yard sign in the world. Since the relaunch, the company has experienced 11% growth while adding over 20,000 new agents to its ranks.
Role: Concept, Creative Director
Films that ran in the first year, while the global relaunch was in development: